LOYALTY EFFECT, THE - THE HIDDEN FORCE BEHIND GROWTH, PROFITS, AND LASTING VALUE
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Sinopse
'The Loyalty Effect' shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. 'The Loyalty Effect' will change the way you think about loyalty, profits, and the nature of business.
Ficha técnica
- Código de barras:
- 9781578516872
- Dimensões:
- 1.00cm x 16.00cm x 23.00cm
- Edição:
- 1ª EDIÇÃO - 2001
- Editora:
- HARVARD BUSINESS SCHOOL PRESS
- ISBN:
- 9781578516872
- ISBN13:
- 9781578516872
- Número de páginas:
- 323
- Peso:
- 361 gramas