HOW TO WRITE A GOOD ADVERTISEMENT
Editora: MARTINO FINE BOOKS **
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Sinopse
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
Ficha técnica
- Código de barras:
- 9781614278863
- Dimensões:
- 1.45cm x 15.60cm x 23.39cm
- Edição:
- 1ª EDIÇÃO - 2015
- Editora:
- MARTINO FINE BOOKS **
- Idioma:
- INGLÊS
- ISBN:
- 1614278865
- ISBN13:
- 9781614278863
- Número de páginas:
- 252
- Peso:
- 390 gramas