WINNING THROUGH INNOVATION - A PRACTICAL GUIDE TO LEADING ORGANIZATIONAL CHANGE AND RENEWAL
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Sinopse
Tushman (business administration, Harvard Business School) and O'Reilly (Stanford U. Graduate School of Business) provide managers with the key principles of managing both for today's requirements and tomorrow's possibilities, to enable an organization to maintain long- term success. This reprint of the 1997 text includes a brief new preface by the authors, noting some of the dramatic changes in technology, markets, and competition over the past five years.
Ficha técnica
- Código de barras:
- 9781578518210
- Dimensões:
- 1.00cm x 16.00cm x 23.00cm
- Edição:
- 1ª REVISED EDITION - 2002
- Editora:
- HARVARD BUSINESS SCHOOL PRESS
- ISBN:
- 9781578518210
- ISBN13:
- 9781578518210
- Número de páginas:
- 260
- Peso:
- 290 gramas