WINNING THROUGH INNOVATION - A PRACTICAL GUIDE TO LEADING ORGANIZATIONAL CHANGE AND RENEWAL

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Sinopse

Tushman (business administration, Harvard Business School) and O'Reilly (Stanford U. Graduate School of Business) provide managers with the key principles of managing both for today's requirements and tomorrow's possibilities, to enable an organization to maintain long- term success. This reprint of the 1997 text includes a brief new preface by the authors, noting some of the dramatic changes in technology, markets, and competition over the past five years.

Ficha técnica

Código de barras:
9781578518210
Dimensões:
1.00cm x 16.00cm x 23.00cm
Edição:
1ª REVISED EDITION - 2002
Editora:
HARVARD BUSINESS SCHOOL PRESS
ISBN:
9781578518210
ISBN13:
9781578518210
Número de páginas:
260
Peso:
290 gramas