REMBRANDTS IN THE ATTIC - UNLOCKING THE HIDDEN VALUE OF PATENTS
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Sinopse
Shows CEOs and other managers how to unlock the financial and competitive power in patent portfolios. Gives examples of how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost revenues, and enhance commercial success. Offers strategies for better allocating corporate resources, building category-leading products, and using patents as competitive intelligence tools. Rivette is co-founder and chairman of a company which develops intellectual property management solutions. Kline is a business strategy consultant specializing in patent strategy and e-commerce-related business opportunities.
Ficha técnica
- Código de barras:
- 9780875848990
- Dimensões:
- 0.00cm x 16.40cm x 23.20cm
- Edição:
- 1ª EDIÇÃO - 2000
- Editora:
- HARVARD BUSINESS SCHOOL PRESS
- ISBN:
- 0875848990
- ISBN13:
- 9780875848990
- Número de páginas:
- 221
- Peso:
- 247 gramas