REMBRANDTS IN THE ATTIC - UNLOCKING THE HIDDEN VALUE OF PATENTS

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Sinopse

Shows CEOs and other managers how to unlock the financial and competitive power in patent portfolios. Gives examples of how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost revenues, and enhance commercial success. Offers strategies for better allocating corporate resources, building category-leading products, and using patents as competitive intelligence tools. Rivette is co-founder and chairman of a company which develops intellectual property management solutions. Kline is a business strategy consultant specializing in patent strategy and e-commerce-related business opportunities.

Ficha técnica

Código de barras:
9780875848990
Dimensões:
0.00cm x 16.40cm x 23.20cm
Edição:
1ª EDIÇÃO - 2000
Editora:
HARVARD BUSINESS SCHOOL PRESS
ISBN:
0875848990
ISBN13:
9780875848990
Número de páginas:
221
Peso:
247 gramas