ON COMPETITION (UPDATED AND EXPANDED EDITION)
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Sinopse
For the past two decades, Michael Porter's work has towered over the field of competitive strategy. 'On Competition, Updated and Expanded Edition' brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.
Ficha técnica
- Código de barras:
- 9781422126967
- Dimensões:
- 1.00cm x 16.00cm x 23.00cm
- Edição:
- 1ª EDIÇÃO - 2008
- Editora:
- HARVARD BUSINESS SCHOOL PRESS
- ISBN:
- 9781422126967
- ISBN13:
- 9781422126967
- Número de páginas:
- 576
- Peso:
- 643 gramas
- Capa dura:
- Sim