MARKETING FOR HOSPITALITY AND TOURISM
Editora: PRENTICE HALL
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Sinopse
The most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
Ficha técnica
- Código de barras:
- 9780131193789
- Dimensões:
- 1.00cm x 16.00cm x 23.00cm
- Edição:
- 4ª EDICAO - 2005
- Editora:
- PRENTICE HALL
- ISBN:
- 9780131193789
- ISBN13:
- 9780131193789
- Número de páginas:
- 932
- Peso:
- 1724 gramas