MARKET BUSTERS - 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH

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Sinopse

Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline forty specific marketbusting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.

Ficha técnica

Código de barras:
9781591391234
Dimensões:
1.00cm x 16.00cm x 23.00cm
Edição:
1ª EDIÇÃO - 2005
Editora:
HARVARD BUSINESS SCHOOL PRESS
ISBN:
9781591391234
ISBN13:
9781591391234
Número de páginas:
264
Peso:
295 gramas